10 Best CRM Providers That You Should Consider in 2024

By Linda

Customer relationship management (CRM) is an important strategic instrument for businesses to comprehend their customers’ requirements, inclinations, and actions. We assess and order the best CRM providers in 2024 to assist you in discovering a suitable fit for your organization. Without further ado, let’s begin!

10 Best CRM Providers in 2024

Whether it’s enhancing customer insights, streamlining sales processes, or improving communication. These best CRM providers pave the way for companies to build lasting relationships and drive growth in an increasingly competitive market. Take a look closer at the recommended providers below! 

1. Salesforce 

Salesforce essentially established the standard for CRM and has sustained its forefront position. Even in the face of emerging, many rivals attempt to contest its dominance.

This CRM provider can likely fulfill any CRM feature you desire. Furthermore, its pricing structure is tiered. It makes its introductory Salesforce Essentials package reasonably priced, even for small enterprises. 


  • A diverse selection of advanced functionalities and personalized adjustments
  • Robust social collaboration choices and a marketplace for third-party applications
  • Impressive workflow capabilities and reliable performance


  • Involves a significant learning curve
  • High cost

2. Zoho

Zoho presents a comprehensive collection of SaaS business applications, and its CRM solution stands out prominently. Its range of features competes with even the giant Salesforce. 

Recent enhancements encompass Zia, an AI-driven analytics engine for identifying sales patterns and irregularities. Further, it features Canvas as a user-friendly interface editor. The affordability of Zoho CRM, particularly suitable for smaller teams, adds to its appeal.


  • An extensive array of features
  • Remarkable level of customization, mainly through Canvas Builder
  • Adaptable AI capabilities in higher-priced tiers
  • Built-in gamification functionalities


  • Requires significant effort to overcome the learning curve
  • Most advanced features are restricted to higher-priced tiers

3. HubSpot

It’s one of the best CRM providers with a hybrid solution that merges CRM functionalities with marketing and help desk capabilities. This amalgamation could render it more appealing to certain businesses than independent alternatives.

Even though its CRM features might not be as extensive, it is worth subscribing. Additionally, HubSpot excels in swiftly onboarding teams, often achieving this within a few weeks.


  • A comprehensive range of features
  • Considerable offerings in the free version
  • Recently added support for seamlessly integrated payment processing


  • Certain common features are restricted to higher-priced tiers
  • Certain features require time to master

4. Zendesk

Originating as help desk software, Zendesk, one of the best CRM providers, expands its scope to encompass CRM functionalities. This expansion led to a close integration with it for service.

It results in features that lean towards help desk capabilities more than other CRMs we evaluated. However, despite this focus, it remains sufficiently feature-rich to function as a versatile CRM suitable for all types of organizations.


  • Seamless integration with Zendesk’s help desk software
  • The explorer feature offers valuable reporting choices
  • Simple onboarding and team-building functionalities
  • Beneficial smart lists


  • Costs escalate rapidly beyond the initial tier
  • Pipelines are constrained, even at the most expensive levels
  • Email and template editor capabilities are rudimentary

5. Creatio

Over the years, Creatio has undergone several name modifications, yet it continues to stand out as a premier CRM option. Its particular focus lies on sizeable sales organizations, effectively addressing their requirements. 

This is also one of the best CRM providers that provide solutions for business process management (BPM), marketing automation, and help desks. As a result, users can tackle various business goals through an integrated approach.


  • Versatile and extensively adaptable all-in-one business solution
  • Built on a robust foundation of CRM capabilities
  • Creatio CRM aids SMBs in optimizing processes spanning lead management to finalizing deals.


  • The trial period is comparatively brief
  • Abundant range of features
  • Initial customization can appear overwhelming

6. Paperdrive

As one of the best CRM providers, Paperdrive provides deal management and offers numerous strengths. Its UI design is visually appealing and user-friendly. It also features a customizable chatbot option for companies seeking website lead generation. 

Moreover, it boasts proactive deal-tracking functionalities that automatically manage and categorize calls and emails. It even synchronizes schedules across various devices.


  • Provides an intuitive interface and workflow centered on deals
  • Mobile solid applications, along with synchronized call and email functions
  • Assists SMBs in effectively managing their CRM processes


  • Functionality is restricted, considering the cost
  • Lack of distinction between lists of new leads and contacts

7. Insightly

Insightly provides impressive value for your CRM investment. It stands out as one of the most user-friendly systems in our evaluations, even if its features aren’t as extensive as other options. AI drives its integrated reporting mechanism, offering effortless one-click data export to Microsoft Power BI.


  • Seamless data input and sharing process
  • The polished interface remains uniform and user-friendly
  • Extensive customization options are available
  • Effortless integration with Unsightly’s help desk and marketing applications


  • High-end tiers come with a steep price tag
  • Absence of advanced features, such as custom workflows

8. Apptivo

Apptivo CRM is a cost-effective and extensively adaptable platform designed to provide a comprehensive solution for your business software requirements. 

Alongside fundamental CRM capabilities, it encompasses functionalities for tasks like accounting, invoicing, and project management. It boasts user-friendliness and compatibility with Android and iOS mobile devices.


  • A wide-ranging collection of features with diverse customization possibilities
  • Exceptional mobile apps, intricate security management, and continuous 24/7 support


  • Performance might appear sluggish
  • Could benefit from expanded APIs

9.  SugarCRM 

SugarCRM stands out due to its early entry into the CRM arena, originating as an open-source endeavor. This historical aspect positions it as the most developer-focused CRM we’ve assessed. 

Each module, portal, and report is open for modification. This signifies that, with dedication, you can extract maximum advantages from your CRM.


  • A comprehensive range of features
  • Data analysis enhanced by AI capabilities
  • Valuable Dash lets reports
  • Close integration with help desk and marketing systems
  • Robust developer tools for customization


  • The steep learning curve for newcomers due to the complexity
  • The user interface is list-based and outdated
  • Higher pricing tiers are relatively expensive

10. Act

In the past, Act held a dominant position in contact management software. Over time, it has transformed into a comprehensive cloud-based CRM, although traces of its origins are evident in its outdated user interface. 

Now, it encompasses integrated marketing automation functionalities complete with adaptable workflows. Furthermore, it offers connectivity to Gmail or Outlook, albeit not in the most seamless manner.


  • Inclusion of email marketing functionalities
  • Dashboard designer with a user-friendly interface
  • Effective builder for marketing automation workflows


  • Outdated and cumbersome UI can lead to challenges in various areas
  • Email integration necessitates an external email client
  • Unnecessarily intricate data entry in certain instances

Choose the Best CRM Providers For Your Business Growth!

In a landscape where customer relationships are paramount, the best CRM providers can be a game-changer for your business. So, leap and invest in the perfect CRM for your business today to pave the way for a brighter and more prosperous future!

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